Audience First Approach
Audience First Approach
Understanding your audience is no longer optional—it’s essential for project success. This dynamic session explores how Gen Z is reshaping global audience expectations and consumption patterns across the Asia Pacific. Discover which platforms resonate in different territories, how digital communities influence content strategy, how influencers play a greater role in marketing and publicity, and practical ways to integrate audience considerations into your development process without compromising your distinctive storytelling voice. Whether you’re creating for traditional cinema or emerging platforms, this session equips you with insights to position your project for maximum impact in today’s evolving marketplace.
Date: Tuesday 25 November 2025
Time: 1.00pm – 2.15pm
The Langham, Gold Coast
Price: $35 per person including continuous tea and coffee
Day Pass: 5 panels and Gala Screening $120 per person.
Moderator: Stephen Jenner, Vice President, Communications, Asia Pacific
Panel: Shuang Hu, Actor & Content Creator, Bec Pini, M4M, Jackie Keast, Editor Inside Film, Steve Jaggi, Jaggi Entertainment
The Asia Pacific Screen Academy expresses its respect for and acknowledgement of the South East Queensland Aboriginal and Torres Strait Islander communities. We pay our respects to the Traditional Owners of country, including the custodial communities on whose land works are created and celebrated by the Asia Pacific Screen Awards. We acknowledge the continuing connection to land, waters and communities. We also pay our respects to Elders, past and present. We recognise the integral role Aboriginal and Torres Strait Islander and First Nations peoples continue to play in storytelling and celebration spaces.